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No portion of this site may be reproduced in any medium without the written permission of the copyright holder.

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Background and Circulation

The magazine is a joint venture between Sunbelt Shows, Inc. of Albuquerque, New Mexico and Pioneer Communications, Inc. of Des Moines, Iowa. Sunbelt Shows, in business since 1987, is producer of the National Fiery Foods & Barbecue Show and the Scovie Awards Competition, and is the publisher of this SuperSite. Pioneer Communications is the publisher of nine other magazines. The publisher of the magazine is Rick Thomas, and the editor is Dave DeWitt, aka "The Pope of Peppers" and the author of more than 30 books on the topics of chile peppers and spicy food.


Editorial Focus

We cover all aspects of the chile peppers, fiery-foods, and barbecue. Specific topics covered include:

  • News: We bring you interesting information about new companies, new products, and recent developments concerning chiles and barbecue.

  • Features: Range from gardening to commercial growing; international cuisines; latest recipes using chiles, fiery-foods, and barbecue products; profiles of movers and shakers in the business; and techniques of barbecuing and grilling.

  • Columnists: You'll read articles by experts in the world of hot & spicy: Dave DeWitt, editor; Nancy Gerlach, food editor; Patrick Holian and Paul Ross, travel editors; David Jackson, contributing editor, to name just a few.


Circulation

Our magazine is published bimonthly and has a growing 15,000 circulation. We have bonus distribution at shows, festivals, and conferences. We are steadily growing on newsstands all over the country.

In addition to our subscribers, we maintain industry lists that we sort and mail to–this is called controlled circulation. Following are the companies that we reach:

  • Barbecue and Fiery Foods manufacturers

  • Hot shops, gourmet shops, and specialty markets

  • Restaurants and grocery stores

  • National media

  • Distributors and foodservice

  • Co-Packers and private labelers

  • Web catalogs and stores

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